Without access to design tools, writers were forced to operate in wholly separate spaces outside the traditional boundaries of design, relegating us to sit out on the sidelines. So you took those edits back to the designer… (This is getting traumatic, so I’ll stop here.) Then you sent your doc to the legal team, who had more edits. You replaced all your screenshots with new ones to match the new mocks. Then you sent the doc to the designer who updated their mocks. You took a bunch of screenshots, pasted them into Google Docs, and did your word magic. A designer sent you some mocks and asked for edits. The best part-and the real magic of Figma-was how it invited more people and perspectives into the design process.įlashback time: In the bad old days, writers had to make do with a mix of other apps and a mess of manual tasks. But it wasn’t only designers that benefited from this shift to the web. And just like the switch from Word to Google Docs, that real-time collaboration made things easier and more efficient. Overall, the process was tedious, painful, and generally inaccessible if you weren’t a designer, you couldn’t really participate. You had to upload your work to Dropbox-just to get feedback from your teammates over email. They were expensive, and you needed an even pricier computer to use them. Prior to Figma, design tools were offline and single-player. And developers can jump in to grab the info they need to build the real thing. You can create reusable components to keep your designs and content consistent. You can build interactive prototypes to demonstrate how all your flows fit together. And it’s multiplayer, so your whole team can design and riff together. It works in your browser, so you can just open a new tab and start designing. This, friends, is Figma! Page oneįigma is a tool teams use to design digital experiences, like apps and websites. I want to reintroduce you to Figma through the lens of a UX writer, with the hopes of making this thing more exciting than intimidating. So before we dive in, let’s flip back to page one. It was like I’d started a book on page 50-bits and pieces made sense, but the bigger picture was fuzzy. I clicked around and figured out some of the basics but still felt well out of my depth. I opened it and stared blankly at my screen. My first experience with Figma might sound familiar to you.
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